Holländer (1990) argued that when non-monetary social approval from peers is sufficiently valuable, it works to promote cooperation. Holländer, however, did not define the characteristics of environments in which high valued approval is likely to occur. This paper provides evidence from a...

In randomized control laboratory experiments, we find that those primed to think about markets exhibit more trusting behavior. We randomly and unconsciously prime experimental participants to think about markets and trade. We then ask them to play a trust game involving an anonymous stranger. We...