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Product variety and channel structure strategy for a retailer-Stackelberg supply chain

Xiao, Tiaojun; Choi, Tsan-Ming; Cheng, T.C.E. - In: European Journal of Operational Research 233 (2014) 1, pp. 114-124

Motivated by the observations that the direct sales channel is increasingly used for customized products and that retailers wield leadership, we develop in this paper a retailer-Stackelberg pricing model to investigate the product variety and channel structure strategies of manufacturer in a...

Persistent link: https://www.econbiz.de/10010871217