Frequent product introductions emphasize the importance of product rollover strategies. With single rollover, when a new product is introduced, the old product is phased out from the market. With dual rollover, the old product remains in the market together with the new product. We study the...

We compare site-to-store and store-to-site strategies for dual-channel integration. The site-to-store (resp., store-to-site) strategy can ll unmet orders in the physical channel (resp., online channel) with the inventory in the online channel (resp., physical channel). With one (physical) retail...

Despite the sizable market for online games, research on the economics of online game operations remains nascent. In this paper, we focus on free-to-play player-versus-player games in which the game provider offers players an option to purchase game-specific virtual goods (items) before the game...

In the context of free-to-play mobile games, we seek to examine one question: which factors are associated with a player’s play duration or in-app purchases (of virtual items)? Our research question has not been examined in the research literature. It is important because the revenue of a...

Allowing consumer returns via money-back guarantees (MBGs) is a common practice among retailers to encourage consumer purchases. Although the existing literature emphasizes the usefulness of MBGs, little is known about why retailers adopt different return policies and how their bargaining power...