We propose a novel two-stage data analytic modeling approach, combining theories, statistical analysis and optimization techniques to model player engagement as a function of motivation to maximize customer game-play via matching in the large and growing online video game industry. In the first...

In this paper, we study a conditional upgrade strategy that has recently emerged in the travel industry. After a consumer makes a reservation for a product (e.g., a hotel room), she is asked whether she would like to upgrade her product to a higher-quality (more expensive) one at a discounted...