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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Meyer, Robert; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing Letters 21 (2010) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10008526560
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Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Meyer, Robert J.; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10008648788