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The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or...
Persistent link: https://www.econbiz.de/10012065236
This paper examines how information provided by online reviews influences firms’ pricing strategy for repeat purchase …
Persistent link: https://www.econbiz.de/10014212447
Persistent link: https://www.econbiz.de/10012511465
In this paper we characterize the feedback equilibrium of a general infinite-horizon Stackelberg-Nash differential game where the roles of the players are mixed. By mixed we mean that one player is a leader on some decisions and a follower on other decisions. We prove a verification theorem that...
Persistent link: https://www.econbiz.de/10012846556
investigate the impact of mean learning rate and learning rate variability on the manufacturer's production and pricing decisions …, as well as on the retailer's procurement and pricing decisions. We demonstrate that as the mean learning rate or the …
Persistent link: https://www.econbiz.de/10012838122
pricing strategies, outsourcing, and learning effects in dynamic environments. The underlying demand typically has a growing … programs, store brand and national brand advertising strategies, shelf space allocation, and pricing and advertising decisions …
Persistent link: https://www.econbiz.de/10012838269
A nearly explicit feedback Stackelberg-Nash equilibrium is obtained in a dynamic distribution channel consisting of a manufacturer and two competing asymmetric retailers engaged in promoting the manufacturer's product to be sold through the retailers. The manufacturer decides on its support for...
Persistent link: https://www.econbiz.de/10012838896
refund in both channels. Given the equilibrium pricing strategies of firms, the preferences of firms over different …
Persistent link: https://www.econbiz.de/10012838822
under the assumption that all players attempt to maximize their profit. Our results show that pricing and budgeting … significantly more competitive. The experiments lead to less differentiated market configurations. The result is increased pricing …
Persistent link: https://www.econbiz.de/10014034113
on the IR's production, pricing, and quality decisions. The results show that when the IR chooses full remanufacturing …
Persistent link: https://www.econbiz.de/10015077570