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The strategic impact of references in business markets
Godes, David - In: Marketing science 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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Product policy in markets with word-of-mouth communication
Godes, David - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 267-278
Persistent link: https://www.econbiz.de/10011646431
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Content vs. advertising : the impact of competition on media firm strategy
Godes, David; Ofek, Elie; Sárváry, Miklós - In: Marketing science 28 (2009) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
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The evolution of influence through endogenous link formation
Phan, Tuan Q.; Godes, David - In: Marketing science 37 (2018) 2, pp. 259-278
Persistent link: https://www.econbiz.de/10011864760