Showing 1 - 8 of 8
We propose a game-theoretic model in three contexts. First, only the national brand (NB) is offered through a traditional retailer. Second, the private label (PL) is introduced by the traditional retailer. Finally, the NB's manufacturer opens an online store. We reassess the benefit of...
Persistent link: https://www.econbiz.de/10010573688
Persistent link: https://www.econbiz.de/10009507203
Persistent link: https://www.econbiz.de/10009701597
Persistent link: https://www.econbiz.de/10010362476
Persistent link: https://www.econbiz.de/10008839787
Persistent link: https://www.econbiz.de/10003805876
Persistent link: https://www.econbiz.de/10011334066
Persistent link: https://www.econbiz.de/10013339083