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.Thus, for marketers, both evaluative criteria and individual judgment hold the key to influence the buying decision and …
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, complexity, trialability, and observability, that reflect on the adoption decision and contributes on the commercialization of …
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This paper utilizes a theoretical analysis of a cognitive game approach to address the relationship between decision …
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This paper extends choice theory by allowing for the interaction between cognitive costs and imitative dynamics. The …
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This dissertation addresses human decision making in justice-related contexts. Experiments involving second and third …
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