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Pricing prototypical products
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science
32
(
2013
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10010199752
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2
Direct-to-consumer advertising of prescription drugs : a strategic analysis
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science
28
(
2009
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10003868039
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3
Product variety, informative advertising, and price competition
Amaldoss, Wilfred
;
He, Chuan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 146-156
Persistent link: https://www.econbiz.de/10003947452
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4
Reference-dependent utility, product variety, and price competition
Amaldoss, Wilfred
;
He, Chuan
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4302-4316
Persistent link: https://www.econbiz.de/10011921520
Saved in:
5
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
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6
The charm of behavior-based pricing : when consumers' taste is diverse and the consideration set is limited
Amaldoss, Wilfred
;
He, Chuan
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 767-790
Persistent link: https://www.econbiz.de/10012177644
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7
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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8
The promise and peril of dynamic targeted pricing
Ham, Sung H.
;
He, Chuan
;
Zhang, Dan
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1150-1165
Persistent link: https://www.econbiz.de/10013471076
Saved in:
9
Combating counterfeits with the Blockchain-technology-supported platform under government enforcement
He, Chao
;
Tan, Chunqiao
;
Ip, Wai Cheung
;
Wu, C. H.
- In:
Transportation research / E : an international journal
175
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014381967
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