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Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Tu, Rungting; Hsieh, Peishan; Feng, Wenting - In: Sport management review 22 (2019) 5, pp. 682-693
Persistent link: https://www.econbiz.de/10012154062
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Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305899