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Psychology of pricing : a review and suggestions

Parsa, H. G.; njite, David - In: Handbook of hospitality marketing management, (pp. 353-380). 2008

Persistent link: https://www.econbiz.de/10003804415

Organizational-level RFID technology adoption in the hospitality industry

Ozturk, Ahmet Bulent; Palakurthi, Radesh; Hancer, Murat - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 5, pp. 629-642

Persistent link: https://www.econbiz.de/10009709100

Effect of IT investment announcements on the market value of hospitality firms using event study methodology

Kim, Sang Hyuck; Kim, Woo Gon; Hancer, Murat - In: Tourism economics : the business and finance of tourism … 15 (2009) 2, pp. 397-411

Persistent link: https://www.econbiz.de/10003847511

"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees

Erkmen, Ezgi; Hancer, Murat - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 878-895

Persistent link: https://www.econbiz.de/10011408127

A comparative study of logit and artificial neural networks in predicting bankruptcy in the hospitality industry

Park, Soo-seon; Hancer, Murat - In: Tourism economics : the business and finance of tourism … 18 (2012) 2, pp. 311-338

Persistent link: https://www.econbiz.de/10009611778

Studying the relationship between human resources practices, employee motivation, and online hotel reviews : an empirical approach to the hospitality industry

Meira, Jessica Vieira de Souza; Hancer, Murat; Anjos, … - In: Tourism and hospitality research : THR 22 (2022) 2, pp. 196-208

Increasing competition in hospitality is one of the industry challenges, which depends mainly on human capital. Thus, this research investigated the relationship between human resources practices, employee motivation, and online hotel reviews. Hypotheses were tested using two-phase survey data...

Persistent link: https://www.econbiz.de/10013257509