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Information system maturity and the hospitality enterprise performance
Praničević, Daniela Garbin; Alfirević, Nikša; … - In: Economic and business review : EBR 13 (2011) 4, pp. 227-249
Persistent link: https://www.econbiz.de/10011614272
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja; Vernuccio, Maria; Pastore, Alberto - In: Corporate communications : an international journal 29 (2024) 2, pp. 257-278
Persistent link: https://www.econbiz.de/10014494122