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Understanding Children's Knowl...
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Consumer behaviour
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Advertising
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Bakir, Aysen
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Palan, Kay M.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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