Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Gender"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assessing the Use and Impact o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Gender
Advertising
19
Advertising effects
15
Werbewirkung
15
Werbung
14
Marketing
13
Humor
10
Marketing theory
8
Marketingtheorie
8
USA
8
United States
7
Gewalt
6
Violence
6
Internet marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Consumer behaviour
3
Fernsehwerbung
3
Marketing communications
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Selling
3
Social Web
3
Social media
3
Social web
3
Students
3
Studierende
3
Television advertising
3
Verkauf
3
Brand management
2
Brands
2
Communication media
2
Corporate reputation
2
Cultural identity
2
Geschlecht
2
Issues management
2
Kommunikationsmedien
2
Konsumentenverhalten
2
Kulturelle Identität
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gulas, Charles S.
2
Swani, Kunal
2
Weinberger, Marc G.
2
Yoon, Hye Jin
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
