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China
47
Consumer behaviour
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Hong Kong
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Jugendliche
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Chan, Kara
9
Ng, Yu Leung
6
Williams, Russell B.
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Cappello, Gianna
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Liu, Jianqiong
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Moon, Young Sook
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Prendergast, Gerard P.
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Young consumers : insight and ideas for responsible marketers
4
International advertising and communication : current insights and empirical findings
2
The journal of consumer marketing
2
Health marketing quarterly
1
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ECONIS (ZBW)
9
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1
Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara
;
Tufte, Birgitte
;
Cappello, Gianna
; …
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
Saved in:
2
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Saved in:
3
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
Saved in:
4
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
5
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
6
Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara
;
Ng, Yu Leung
;
Prendergast, Gerard P.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
Saved in:
7
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
8
A gender portrayal of children's television commercials in mainland China
Wong, Krystie
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 319-341)
.
2006
Persistent link: https://www.econbiz.de/10003378136
Saved in:
9
Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
Saved in:
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