Purpose – This editorial aims to review the contents of the special issue, situating it within appropriate historical context. Design/methodology/approach – A close reading of the contents of the special issue is provided. Findings – This special issue reveals the important contributions...

Purpose – Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions. Design/methodology/approach – The paper is an historical case study. Findings – Gilbreth brought...

Purpose – Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be...

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace....