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Chinese advertising practition...
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116
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98
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93
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89
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79
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69
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68
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57
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52
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52
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51
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51
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49
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49
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47
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44
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44
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42
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42
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42
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41
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40
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40
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39
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38
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38
Zhang, Xiaobo
37
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36
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36
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36
Eckel, Catherine C.
35
Profeta, Paola
35
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34
Gang, Ira N.
34
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34
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34
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34
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34
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ECONIS (ZBW)
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50
USB Cologne (EcoSocSci)
5
Showing
1
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35,155
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articles prioritized
date (newest first)
date (oldest first)
1
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Advertising
and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
3
Advertising
and Chinese society : impacts and issues
Chan, Kara K. W.
(
contributor
);
Cheng, Hong
(
contributor
)
-
2009
-
1st ed
Persistent link: https://www.econbiz.de/10012674149
Saved in:
4
Mad women : gendered divisions in the Swedish
advertising
industry, 1930-2012
Arnberg, Klara
;
Svanlund, Jonatan
- In:
Business history
59
(
2017
)
1/2
,
pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
Saved in:
5
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
6
#Metoovertising : the institutional work of creative women who are looking to change the rules of the
advertising
game
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
Saved in:
7
How being female impacts learning and career growth in
advertising
creative departments
Windels, Kasey
;
Mallia, Karen L.
- In:
Employee relations
37
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010491613
Saved in:
8
Men hate it, women love it : guilty pleasure
advertising
messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
9
Stereotypical or just typical : how do US practitioners view the role and function of
gender
stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
10
Something in Adland doesn't add up : it’s time to make female creatives count
Thompson-Whiteside, Helen
- In:
Business horizons
63
(
2020
)
5
,
pp. 597-606
Persistent link: https://www.econbiz.de/10012301442
Saved in:
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