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The maximizing mind-set
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Brough, Aaron R.
;
Wilkie, James E. B.
;
Ma, Jingjing
; …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 567-582
Persistent link: https://www.econbiz.de/10011734552
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