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Advertising in developing and emerging countries : the economic, political and social context
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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Gender role and social power in African and North American advertisements
Huhmann, Bruce A.
;
Argo, Jennifer J.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 271-285)
.
2011
Persistent link: https://www.econbiz.de/10009261705
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3
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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