Similar Search Results

An evolutionary explanation for shopping behavior

Prendergast, Gerard; Ching Lam, Choi - In: Journal of Consumer Marketing 30 (2013) 4, pp. 366-370

Purpose – The purpose of this study is to describe the shopping experiences of males and females. The central research question is: what does shopping mean for males and females? The sub‐question related to this central research question is: what are the differences in male and female...

Persistent link: https://www.econbiz.de/10014849853

An evolutionary explanation for shopping behavior

Prendergast, Gerard P.; Lam, Choi Ching - In: The journal of consumer marketing 30 (2013) 4, pp. 366-370

Persistent link: https://www.econbiz.de/10009788900

Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?

Chan, Kara; Ng, Yu Leung; Prendergast, Gerard P. - In: Health marketing quarterly 31 (2014) 4, pp. 339-352

Persistent link: https://www.econbiz.de/10010472672

Trust in online recommendations : an evolutionary psychology perspective

Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216

Persistent link: https://www.econbiz.de/10011859272