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How can employees engage customers? : Application of social penetration theory to the full-service restaurant industry by gender

Hwang, Jinsoo; Han, Heesup; Kim, Seongseop - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1117-1134

Purpose – The purpose of this study is to understand how to engage customers socially in the full-service restaurant industry. More specifically, based on the existing theoretical background, it was hypothesized that server disclosure induces customer disclosure. By a literature review, it was...

Persistent link: https://www.econbiz.de/10014763953