We study the impact of the gender composition of a scoreboard on the persistence and performance of players in an online game. Players were randomly selected into eight groups, defined along two dimensions: they saw high or average scores on a scoreboard (score level), and within each of these,...

We study the impact of the gender composition of a scoreboard on the persistence and performance of players in an online game. Players were randomly selected into eight groups, defined along two dimensions: they saw high or average scores on a scoreboard (score level), and within each of these,...