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More gamer, less girl : gendered boundaries, tokenism, and the cultural persistence of masculine dominance
Drenten, Jenna; Harrison, Robert L.; Pendarvis, Nicholas J. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 2-24
Persistent link: https://www.econbiz.de/10014314337
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Is advertising a barrier to male movement toward gender change?
Gentry, James W.; Harrison, Robert - In: Marketing theory 10 (2010) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10003964103
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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811