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The use of persuasion management strategies by identity-vulnerable consumers : the case of urban heterosexual male shoppers
Zayer, Linda Tuncay; Otnes, Cele - In: Journal of retailing 84 (2008) 4, pp. 487-499
Persistent link: https://www.econbiz.de/10003794962
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Exploring the link between masculinity and consumption
Zayer, Linda Tuncay; Otnes, Cele - In: Brick & mortar shopping in the 21st century, (pp. 153-169). 2008
Persistent link: https://www.econbiz.de/10003618197
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More gamer, less girl : gendered boundaries, tokenism, and the cultural persistence of masculine dominance
Drenten, Jenna; Harrison, Robert L.; Pendarvis, Nicholas J. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 2-24
Persistent link: https://www.econbiz.de/10014314337
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita; Hodges, Nancy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1676-1694
Persistent link: https://www.econbiz.de/10011407849
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita; Hodges, Nancy - In: Gendering theory in marketing and consumer research, (pp. 124-142). 2017
Persistent link: https://www.econbiz.de/10011610785
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Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Gendering theory in marketing and consumer research, (pp. 74-98). 2017
Persistent link: https://www.econbiz.de/10011610777
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Luxury retail environments and changing masculine sociocultural norms
Ourahmoune, Nacima - In: The journal of applied business research 32 (2016) 3, pp. 695-705
Persistent link: https://www.econbiz.de/10011500816