Chen, Charlie; Nakayama, Makoto; Ractham, Peter - In: Cogent Business & Management 10 (2023) 1, pp. 1-21
Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...
