Kamble, Aakash; Desai, Supriya; Mehendale, Smita - In: Asian Academy of Management journal 26 (2021) 1, pp. 1-23
This paper aims to understand the motivations and behavioural patterns of Snapchat use by Generation Z (Gen-Z) and their social relationships with friends and romantic companions. Focus group discussion and in-depth interview methodology were employed to conduct the research with 49 respondents...
