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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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The effect of perceived quality on brand equity : an empirical study on generic drugs
Nath Sanyal, Shamindra; Kumar Datta, Saroj - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 604-625
Persistent link: https://www.econbiz.de/10009408824
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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The effect of country of origin on brand equity : an empirical study on generic drugs
Sanyal, Shamindra Nath; Datta, Saroj Kumar - In: The journal of product & brand management 20 (2011) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009231633