We analyze the impact of an individual's tendency to worry on willingness to pay (WTP) for a protective measure. We report on the results of a controlled experiment with real objects at stake. Worry was measured with the Worry Domains Questionnaire, an instrument determining an individual's...

This article investigates whether decision makers intuitively optimize close to the normative prediction in entrepreneurial decision situations where their time must be allocated between a wage job and a newly formed venture. We offer an analytical model based on maximizing expected utility, and...

Decision making in an entrepreneurial context is explored using theoretical and experimental analysis. How individuals use their leisure and work time and how they distribute their work time between their regular wage job and a new venture is also investigated. Data were acquired from two...