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The role of tourism organizations in location management: the case of beer tourism in Bavaria
Pechlaner, Harald; Raich, Frieda; Fischer, Elisabeth - In: Tourism Review 64 (2009) 2, pp. 28-40
Purpose – The purpose of this paper is to discuss the importance of cross‐sectoral co‐operations and the potential role of tourism organizations in an integrated location management system, using the regional governance approach. The coordination between participants and the development of...
Persistent link: https://www.econbiz.de/10015033992
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JOSKA Kristall : leading tourist company and world market leader in the glass manufacturing industry
Pechlaner, Harald; Fischer, Elisabeth - In: Innovation and entrepreneurship : strategies and …, (pp. 67-80). 2010
Persistent link: https://www.econbiz.de/10003951345
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Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
Adam, Richard (contributor); Behn-Künzel, Ines (contributor) - 2006
Persistent link: https://www.econbiz.de/10003314128
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Wettbewerbsfähigkeit von Standorten : die Rolle der regionalen Kernkompetenzen
Pechlaner, Harald; Fischer, Elisabeth; Hammann, Eva-Maria - In: Standortwettbewerb und Tourismus : regionale …, (pp. 39-60). 2006
Persistent link: https://www.econbiz.de/10003374439
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Identity-creating values as a basis for the integrated promotion? : the case of Ingolstadt - AUDI AG partnership
Pechlaner, Harald; Fischer, Elisabeth; Go, Frank M. - In: Marketing efficiency in tourism : coping with volatile …, (pp. 231-242). 2006
Persistent link: https://www.econbiz.de/10003396448
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Innovationen in Standorten : Perspektiven für den Tourismus
Pechlaner, Harald; Fischer, Elisabeth; Hammann, Eva-Maria - In: Strategische Produktentwicklung im Standortmanagement : …, (pp. 9-29). 2009
Persistent link: https://www.econbiz.de/10003853082