marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …

Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies …. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on … Germany and Poland. Results indicate that gains from optimal marketing are rather small and uncertain in the real world …