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customers in Germany. …
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Russia is the world's largest gas exporter and Germany is its most important market. Moreover, natural gas is a centerpiece of the Russian economy and the backbone of its energy supply to the Russian population. In terms of its external gas relations, Germany has always kept a special and...
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Purpose – The paper aims to refine existing customer‐based brand equity models for the team sport industry and examine the importance of brand equity in the professional German soccer league Bundesliga. Design/methodology/approach – After assessing brand equity on the basis of actual...
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Climate change is one of the most important issues of the next decades and has the potential to severely impact societies, economies and human wellbeing.
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