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Consumer happiness is the important area of research for marketers as happy consumer is the satisfied consumer of a company which generates significant revenue for the company. This research is conducted for the very same reason to find that what are the different factors which make consumer...
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This paper reports the results of a longitudinal study of a beverage distributor who initiated a customer satisfaction … program with its entire customer base of different types of retailers. We use a broad-based measure of customer satisfaction … investigate the economic outcome of a satisfaction program in distributor-retailer context focusing on individual retailer level …
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