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Germany
Handelsmarke
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Store brand
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Consumer behaviour
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Deutschland
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ökologische Lebensmittel
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EDLP
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EG-Öko-Verordnung
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Flagship-Store
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Food retailing
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Haushaltspaneldaten
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HiLo
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Internet marketing
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Kannibalisierungseffekte
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Kartellrecht
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Konsumgütersektor
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Lebensmitteleinzelhandel
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Lebensmittelmarketing
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Markenführung
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Markenstärke
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Graue Literatur
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Grewe, Gundula
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Hundt, Michael
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Olbrich, Rainer
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Orenstrat, Ruth
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Research papers from the Chair of Marketing
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ECONIS (ZBW)
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The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour : an empirical investigation based on German household panel data
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10011690653
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The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10012156397
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