A key challenge in this century is to ensure safe food for a growing global population while limiting environmental impacts and addressing climate change. Although pesticides ensure high yields, there are downsides to their intensive use, including negative effects on the environment, such as...

Germany and Japan have particularly been affected by a rapid demographic change. The accelerated development of an aging and shrinking population has caused many changes, for instance, in customer needs and demands. These affect the value creation in both B2C and B2B markets, consequently...

Problemstellung -- Der Checkout im Handel -- Begriffliche Abgrenzung und Einordnung der Kundenzufriedenheit -- Bisherige Untersuchungen zum Einfluss von Selbstbedienungskassen auf das Konsumentenverhalten -- Verhaltenswissenschaftliche Theorien zur Erklärung der Kundenzufriedenheit mit neuen...

In the present competitive scenario, marketing practitioners often attempt to learn about customer innovators — those who are open to new ideas and to be among the first to try new products, services or practices. This study explores the relationship between consumer innovativeness on the...