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Medien-Konvergenz : neue Möglichkeiten der Vermarktung für Fußballbundesligavereine
Kurth, Sascha; Gersch, Martin - 2002
Persistent link: https://www.econbiz.de/10001662101
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias; Karczewski, Marvin; Brune, Matthias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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Markenmanagement im Sport
Schilhaneck, Michael - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 117-141). 2011
Persistent link: https://www.econbiz.de/10008738198
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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian; Wagner, David; Scheck, Barbara - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian - 2016
The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram United Football Fan Club; in order to measure brand...
Persistent link: https://www.econbiz.de/10012993031
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Motivations for crowdinvesting in European football clubs
Kościółek, Szczepan - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10014318076
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Passion and Profit : The Dynamics of Soccer Fandom and Management
Hanappi-Egger, Edeltraud - 2024
Soccer fandom: a popular research topic -- 2. The role of fans and fan clubs from a management perspective -- 3. The management of sports clubs as stakeholder management -- 4. Member associations under pressure -- 5. The role of the media in soccer -- 6. Structural measures for the integration...
Persistent link: https://www.econbiz.de/10015075825
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Wirtschaftliche Erfolgsfaktoren in Profivereinen : Entwicklung eines Analyseinstruments zur Optimierung des Vereinsmanagements
Schilhaneck, Michael - 2004
Persistent link: https://www.econbiz.de/10001902180