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Purpose – Sport participation is not exclusively determined by individual socio‐demographic factors (micro level) since infrastructure factors such as the availability of sport facilities and sport programmes (macro level) can also play a role in this regard. The purpose of this paper is to...
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Purpose – The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon. Design/methodology/approach – Participants of three marathons in Germany (Cologne, Bonn, Hanover)...
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Purpose – The purpose of this paper is to investigate the influence of image congruence between sport events and their hosts as perceived by sport tourists on future visits to the destination, respectively the sport event. Design/methodology/approach – In order to measure image congruence an...
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