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Germany
Erfolgsfaktor
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Structural equation model
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Strukturgleichungsmodell
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Consumer behaviour
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Deutschland
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Adidas
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Social Media-Four Factors Model
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Web 2.0
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structural equation modelling
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German
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Elsäßer, Marc
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Nitzsche, Philipp
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Pistoia, Adriano
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Wirtz, Bernd W.
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Deutsche Universität für Verwaltungswissenschaften Speyer
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Qualität der elektronischen Wertpapieranlageberatung
Pistoia, Adriano
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010253483
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Inbound Open Innovation : eine empirische Analyse ihrer Erfolgswirkung auf Basis des Dynamic Capabilities View
Nitzsche, Philipp
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2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010434220
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3
Rationale und emotionale Erfolgsfaktoren im B2B-Branding : eine empirische Analyse
Elsäßer, Marc
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2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011549475
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