Non-alcoholic wines have become increasingly important in recent years in Germany. A constant stream of new market … competitive wine sector. Thus, the central aim of this article is to provide a first analysis of the structure of the German … market for non-alcoholic wines in order to derive implications for industry competition and possible competitive strategies …

For decades, the literature has engaged in a robust debate regarding the competitiveness of wine cooperatives. Many … winegrowers' cooperatives to compare their competitiveness across various price segments of the wine market through hedonic price … German wine market. Especially larger cooperatives operating in the broader market at lower price segments tend to achieve …

, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production …. The decreasing number of wine cooperatives and their members leads to the assumption that wine cooperatives have …

Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … of 2,000 participants in Germany and 1,500 participants in Hungary, investigates the differences in consumer behaviour …

manufacturing incumbent establishments. The perceived pressure of competition is stronger the higher the level of entries in the … start-ups across all regions of Germany. The productivity level of an incumbent moderates the extent of the perceived …