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Internationalization of German firms in the CEE

Glowik, Mario; Smyczek, Slawomir - In: Proceedings of the 18th Annual Conference on Marketing …, (pp. 244-253). 2010

Persistent link: https://www.econbiz.de/10009491496

Doing business in the CEE : a comparative Franco-German study in light of the financial and economic crisis

Glowik, Mario; Morace, Christophe; Gourvès-Hayward, Alison - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 81-95). 2009

Persistent link: https://www.econbiz.de/10009499912

Success factors of international new venture firms : empirical case study of German SME

Glowik, Mario; Sadowski, Frank - In: Journal of economics & management 15 (2014), pp. 175-191

Persistent link: https://www.econbiz.de/10010358020

Crucial relationships in international business

Glowik, Mario; Bruhs, Sarah Maria - In: Proceedings of the 20th Annual Conference on Marketing …, (pp. 59-70). 2012

Persistent link: https://www.econbiz.de/10009731033

Intercultural competences for enhanced business relations with Lithuanian companies, a Franco-German study

Morace, Christophe; Gourvès-Hayward, Alison; Glowik, Mario - In: Business strategies for economies in transition : book …, (pp. 521-551). 2008

Persistent link: https://www.econbiz.de/10003795557

Doing business with new EU member states : a comparative empirical analysis of German and French medium-sized enterprises and their business experiences in the Baltic States

Glowik, Mario; Morace, Christophe - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 81-94). 2006

Persistent link: https://www.econbiz.de/10003622116

Internationales Marketing und Management

Glowik, Mario (ed.) - 2008

Persistent link: https://www.econbiz.de/10003720787

Healthcare : market dynamics, policies and strategies in Europe

Glowik, Mario (ed.); Smyczek, Sławomir (contributor) - 2015

Persistent link: https://www.econbiz.de/10010527233

Healthcare : Market Dynamics, Policies and Strategies in Europe

Glowik, Mario (contributor) - 2015

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...

Persistent link: https://www.econbiz.de/10014482160

Ein Weg zu Industrie 4.0 : Geschäftsmodell für Produktion und After Sales

Jahn, Myriam - 2016

Persistent link: https://www.econbiz.de/10014010989