Ancarani, Fabio; Jacob, Frank; Jallat, Frédéric - In: Journal of Product & Brand Management 18 (2009) 7, pp. 497-505
Purpose – The purpose of this research is to take into consideration the country effect in online and offline environments and compares price levels and dispersion online v. offline across the two largest Continental European markets, thus adding a new dimension in price comparisons and...