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Are temporally reframed prices really advantageous? : a more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Mangold, Sabrina Christina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-457
Persistent link: https://www.econbiz.de/10003906177
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196
Persistent link: https://www.econbiz.de/10003852519