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How do brand portfolio strategies affect firm value?
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: MSI reports : working paper series (2011) 3, pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.; McAlister, Leigh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
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Financial markets research in marketing : comment
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 46 (2009) 3, pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
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Marketing issues in corporate finance : comment
Garmaise, Mark J. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 324-326
Persistent link: https://www.econbiz.de/10003867752
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Marketing and firm value : metrics, methods, findings, and future directions
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10003860516
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757