Narrow search
Showing 1 - 4 of 4
Cover Image
Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa; Tynan, Caroline; Ennew, Christine T. - In: Journal of marketing communications 17 (2011) 2, pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
Cover Image
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Multicultural perspectives in customer behaviour, (pp. 119-133). 2014
Persistent link: https://www.econbiz.de/10010399245
Cover Image
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
Cover Image
Accounts of self-gift giving : nature, context and emotions
Pereira Heath, Teresa; Tynan, Caroline; Ennew, Christine T. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011338813