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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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From bribes to bequests and gifts to gratuities : the black, white, and shades of gray of how and why consumers pay what they want
Raghubir, Priya; Bluvstein, Shirley - In: Consumer psychology review 7 (2024) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10014505999