q88003160000C1 -- JHRM_8_3_Text_V01 -- Introduction: mapping Australian marketing history -- References -- "He just smiled and gave me a Vegemite sandwich" -- Introduction -- Vegemite, advertising and its rise to icon status in Australia -- Marketing vegemite in the USA -- The 1980s Australian...

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...