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Geschlecht
Consumer behaviour
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Consumer culture theory
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ECONIS (ZBW)
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
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2
Gender(s), consumption, and markets
Visconti, Luca M.
;
Maclaran, Pauline
;
Bettany, Shona
- In:
Consumer culture theory
,
(pp. 180-205)
.
2018
Persistent link: https://www.econbiz.de/10012030022
Saved in:
3
The uniform entrepreneur : making gender visible in social enterprise
Kravets, Olga
;
Preece, Chloe
;
Maclaran, Pauline
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10012308733
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