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Gender(s), consumption, and markets
Visconti, Luca M.; Maclaran, Pauline; Bettany, Shona - In: Consumer culture theory, (pp. 180-205). 2018
Persistent link: https://www.econbiz.de/10012030022
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Labyrinth of feminine beauty : onnagata in modern Japanese advertising
Minowa, Yuko - In: Journal of historical research in marketing 16 (2024) 4, pp. 392-415
Persistent link: https://www.econbiz.de/10015207247
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Crossing wires : short-circuiting marketing theory
Coffin, Jack; Eichert, Christian A.; Bettany, Shona; … - In: Marketing theory 22 (2022) 2, pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
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The uniform entrepreneur : making gender visible in social enterprise
Kravets, Olga; Preece, Chloe; Maclaran, Pauline - In: Journal of macromarketing 40 (2020) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10012308733