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Geschlecht
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ECONIS (ZBW)
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An evolutionary explanation for shopping behavior
Prendergast, Gerard P.
;
Lam, Choi Ching
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 366-370
Persistent link: https://www.econbiz.de/10009788900
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2
Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara
;
Ng, Yu Leung
;
Prendergast, Gerard P.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
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3
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
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