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A foundational theory of ethical decision-making : the case of marketing professionals
Lim, Weng Marc; O'Connor, Peter; Nair, Sumesh; … - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014280525
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Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy - In: Journal of hospitality marketing & management 29 (2020) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
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Tourism entrepreneurship performance : the effects of place identity, self-efficacy, and gender
Hallak, Rob; Assaker, Guy; Lee, Craig - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10010474698
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Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Assaker, Guy; Hallak, Rob; Assaf, A. Georges; Assad, Tony - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 6, pp. 577-591
Persistent link: https://www.econbiz.de/10011420908